This Privacy Policy explains how LANEIGE (referred to as “we,” “us,” or “our”) collects, uses, stores, and protects your personal information when you access or use our official website (
uslameiige.com, “Site”) or purchase our Korean skincare and makeup products. By using the Site or engaging with our services, you consent to the practices described in this Policy.
We collect personal information in two primary ways: information you provide directly, and information generated automatically when you interact with the Site.
We may collect the following information when you engage with the Site (e.g., placing orders, creating an account, contacting customer support):
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Contact details: Full name, email address, phone number, and shipping/billing address.
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Payment information: Credit/debit card details, bank account information, or other payment method details (note: we do not store full payment details—this information is securely processed and managed by our trusted third-party payment processors).
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Account information: If you create a personal account, your username, encrypted password, and preferences (e.g., saved shipping addresses, order history, favorite skincare/makeup products).
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Other information: Details you share when contacting customer support (e.g., product questions, return requests, feedback) or participating in optional activities (e.g., skincare surveys, product interest forms).
When you visit or use the Site, we may collect non-personal and technical information automatically through cookies, web beacons, and similar technologies:
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Device/usage data: IP address, browser type, operating system, device model, screen resolution, and details about your interaction with the Site (e.g., pages visited, time spent on product pages, links clicked, products viewed or added to cart).
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Cookie data: Cookies are small text files stored on your device to enhance your experience—for example, remembering your login status, saving items in your cart, or personalizing product recommendations. You can manage cookie settings in your browser, but disabling certain cookies may limit Site functionality (e.g., inability to track order status or save preferences).
We use your personal information only for legitimate purposes that help us provide, improve, and secure our services, and to deliver a tailored experience for your skincare and makeup needs:
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Process and fulfill orders: Verify your identity, process payments, ship products to your address, and send order confirmations or delivery tracking updates.
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Provide customer support: Respond to your questions (e.g., about product ingredients or usage), resolve issues with orders (e.g., returns, refunds), and assist with account-related requests (e.g., updating your shipping address).
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Improve the Site and products: Analyze how users interact with the Site to optimize navigation, update product offerings (e.g., expanding popular skincare lines), and fix technical issues.
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Personalize your experience: Recommend products based on your browsing or order history (e.g., suggesting a moisturizer if you previously purchased a toner) and remember your preferences (e.g., saved sizes, currency settings).
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Send important updates: Notify you about changes to our policies, service disruptions, or information necessary for your use of the Site (e.g., delays in product shipping).
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Comply with legal obligations: Fulfill tax, accounting, or regulatory requirements (e.g., retaining order records for compliance purposes).
We do not sell, rent, or trade your personal information to third parties for marketing purposes. We may share your information only in the following limited circumstances:
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Third-party service providers: We work with trusted partners to process payments (e.g., payment processors), ship orders (e.g., shipping carriers), and manage customer support tools. These providers only receive the information needed to perform their services and are required to protect your data in line with industry standards.
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Legal requirements: We may disclose your information if required by law (e.g., a court order, subpoena) or to protect our rights, safety, or property (e.g., investigating fraudulent orders or unauthorized account access).
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Business transfers: If we merge with, acquire, or sell all or part of our business, your information may be transferred as part of the transaction. We will notify you of any such transfer and ensure the new entity adheres to the terms of this Privacy Policy.
We take reasonable technical, administrative, and physical measures to safeguard your personal information from unauthorized access, use, or disclosure:
- Encrypting sensitive data (e.g., payment information) using industry-standard security protocols (e.g., SSL/TLS) to protect data transmission.
- Restricting access to personal information to authorized staff only, with role-based permissions.
- Regularly updating security systems and conducting checks to address emerging threats (e.g., malware, phishing attempts).
While we strive to protect your data, no method of transmission over the internet or electronic storage is 100% secure. We cannot guarantee absolute security, but we take all reasonable steps to minimize risk.
You have certain rights over your personal information, and we make it easy to exercise these rights:
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Access: Request a copy of the personal information we hold about you.
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Correction: Update or correct inaccurate or incomplete information (e.g., editing your email address in your account).
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Deletion: Request that we delete your personal information (subject to legal obligations, e.g., retaining order records for tax purposes).
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Opt-out: Unsubscribe from non-essential communications (e.g., promotional emails about new skincare launches) by clicking the “unsubscribe” link in the email or contacting us directly.
To exercise any of these rights, contact us at service@uslameiige.com with your name, contact details, and a clear description of your request. We will respond within a reasonable timeframe.
We retain your personal information only for as long as necessary to fulfill the purposes for which it was collected, or as required by law:
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Order-related information: Retained for the time needed to process the order, handle returns/refunds, and comply with tax/legal requirements.
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Account information: Retained for as long as your account is active, or until you request deletion (we may retain some data to prevent fraud or meet legal obligations).
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Automatically collected data: Retained for a limited period to analyze Site usage, then anonymized (so it no longer identifies you).
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements. When we make updates, we will post the revised Policy on the Site. Your continued use of the Site after the revised Policy is posted constitutes your acceptance of the changes. We encourage you to review this Policy periodically.
If you have questions, concerns, or requests about this Privacy Policy or how we handle your personal information, please contact us:
- Email: service@uslameiige.com
- Address: 1363 Dean Forest Road, Savannah Georgia 31405, United States
